Social Media Manager Resume: To reflect the Candidate’s Ability Online
Today's social media managers must be up-to-date on the latest trends, hashtags, lingo, and digital analytics. A social media manager resume has to reflect the candidate's ability to not just post videos and tweets, but also have their finger on the pulse of the internet. Successful managers become the digital voice of a company and cultivate their web-based business knowledge into multidimensional company practices.
Before the birth of popular social media sites, marketing and advertising focused on traditional avenues of customer outreach: billboards, newspaper articles, magazine advertisements, and tv and radio commercials to name a few. Today's multimedia marketing has combined, or completely replaced, traditional advertising. Customers can find commercials, event invitations, visual ads, and more throughout the internet's social media sites. Social media managers know how to harness this information and use it to their company's advantage.
When creating your social media manager resume, you need to ensure you are putting your best digital face forward. Below, we have given you some of the best tips and tricks to help you establish yourself at a company in this digital age.
What Skills Do You Need to Become a Social Media Manager?
Just like any other traditional marketer or salesperson, social media managers must have sharp interpersonal skills. A social media representative becomes the face and voice of a company and should have the skills to succeed. Your social media manager resume must reflect the skills that make you indispensable to a company.
Communication goes beyond basic phone etiquette. A social media manager resume should not only highlight your verbal and written skills but also your copywriting skills and grasp of proper grammar. Most of social media communications take place via written posts, tweets, and comments, so error-free writing is a must.
Depending on the size of your company, you may be working on a team or on your own; regardless, you will always be interacting with the company owners and the general public. A social media manager should be able to not only work as a member of a team but also be self-sufficient and driven to achieve goals on their own. Most importantly, a social media manager realizes that not all customers will be happy; some customers will contact you via social media to express their discontent on a public platform. As the digital voice of the company, you will have to positively and effectively solve these public dilemmas.
Internet Knowledge and Navigation
It is not enough to know how to tweet or share posts; an effective social media manager will know how to navigate these sites and interpret the opportunities available. Additionally, not every social media site will be an effective marketing avenue for a company. It is the job of the social media manager to identify the best social media platforms for a company’s promotion and digital footprint. The ability to multi-task and the mastery of organizing platforms such as Hootsuite and Buffer are also necessary skills that belong on a social media manager resume. Image formatting, GIF usage, and memes also fall into this category.
Social media management does not begin and end in a chat box. You will most likely be responsible for creating quarterly, monthly, weekly, or even daily analytical reports. Platforms such as Facebook, Twitter, and Google provide analytical charts and insights you will have to not only analyze but interpret for your clients, customers, and supervisors.
Number crunching may sound boring but it is the best way to prove you know what you are doing and that you are good at it. For example, analytical feedback on a post made on Facebook will show that you boosted a page's likes and comments by 75% and increased interaction by 45%, or that the $500 campaign on Twitter resulted in an increase of 125 new customers and 275 repeat orders.
Experience and Education
Education does not necessarily mean a degree from a school. Many programs and social media platforms now offer certification programs with continuing education credits. When included on a social media manager resume, a company will see that you not only have formal training in the various social platforms but that you are driven to succeed and eagerly embrace the ever-changing world of technology.
What Makes a Good Social Media Manager Resume?
No two job applications are exactly the same; so why should your resume be identical for all submissions? Resumes need to be edited and tailored for the specific job you are applying for. Pay close attention to any keywords that the job advertises and address those directly in your cover letter and resume. Ask a friend or family member to view your resume with fresh eyes and use their feedback as a guide.
Designing your resume with different fonts or even colors can attract the attention of an employer. Be innovative and daring! Not only will this show your personality to your potential boss but it will also showcase your ability and willingness to be creative with their online persona. As one of many applicants you will need to stand out from the crowd and grab their attention.
Relevant Information and Free of Mistakes
Your social media manager resume should have perfect grammar, spelling, and punctuation. The potential employer should easily find your qualifications and contact information. Always include your full name, phone number, and email address as well as links to your professional sites such as LinkedIn or Indeed. If you have a digital portfolio, don't forget to include the link! An online portfolio is a great way to expand on your printed resume and provide detailed information you may not have been able to include on the hard copy.
Proof of Success
Review the employer's job posting and check out their current social media platforms. Refer to your past campaigns and projects and translate those successes to your social media manager resume. For example, if Company A is on Facebook, you can include information about a past campaign where you boosted Page Likes by 75% over the course of three months and that this led to an increase of customer purchases by 44%. Review these numbers prior to your interview and recall them when discussing how you can boost the company's digital presence.
Highlight Your Strengths
Your strengths and objectives should directly reflect what the company is looking for. If the job posting is advertising that they need a social media manager who has a proven track record of analytics, team leadership, and strong copywriting skills, then edit your resume to state that you possess these skills. You can also address these traits in your cover letter or email message to the employer. Always list your strongest qualifications first on your social media manager resume.
Social Media Manager Resume Sample
Jane Smith has several degrees and certifications in social media management. She has completed several internships before embarking on her professional career. Jane feels confident she is ready to run a social media department for a local company advertising in her newspaper. Her social media manager resume is as follows:
123 David Street
Anywhere, New York 00001
Marketing professional with 5+ years of experience in social media management, content marketing, and branding. Possesses a B.S. in Marketing and expertise in marketing analytics. Excellent communication skills for outreach and digital copywriting, ensuring a strong brand presence.
ABC Advertising, Syracuse, NY
Social Media Assistant Manager, September 2015 – Present
- Successfully spearheaded campaigns on social media platforms including Facebook, Twitter, and Instagram
- Managed social media planning for execution of marketing strategies and community management
- Implemented marketing and promotion tactics that led to a 34% growth in total social media shares and 27% increase in website traffic from social media posts
- Monitored online presence of the company’s brand and engaged with users, strengthening customer relationships
XYZ Construction, Auburn, NY
Social Media Coordinator, June 2012 – August 2015
- Assisted the marketing team with developing and implementing social media strategies
- Maintained strong social media and brand presence across Twitter, Facebook, and Instagram platforms
- Developed online marketing campaigns, effectively increasing followers by 1,400+ and driving brand awareness
- Utilized social media analytics tools such as Crimson Hexagon to track consumer engagement and draw conclusions about user data
SYRACUSE UNIVERSITY, Syracuse, New York
Master of Business Administration
WELLS COLLEGE, Aurora, New York
Bachelor of Arts in Marketing and Advertising
- Graduated Cum Laude
- Certified in Hootsuite
- Expert in Marketing Analytics and Social Media Management
- Excellent communication skills, for online CRM and outreach
- Google Analytics and Google AdWords
- Strategic Planning, Business Development, Market Research
- Completed five social media internships during undergrad studies
Social media managers are the digital voice of a company. They manage online interaction with current and potential customers and create their perceived internet persona. A successful social media manager resume will prove to a company you are the best candidate for boosting their internet presence. Because of the internet's permanence and necessity in today's world, your skills as a social media manager will always be in demand. Your social media manager resume must reflect your indispensable abilities to take charge of a company and make it a strong digital presence.